He’s known for his cynical, biting wit and arrogance but House is nothing less of a medical prodigy. How he mocks people and certain realities have apparently no depreciating effect on his expertise as a doctor; in short, he’s a jerk but he gets the job done.
In reflecting on how to write hard-hit ting and effective content, House’s words could serve as a mighty prescription:
“People choose the paths that grant them the greatest rewards for the least amount of effort.”
Blog marketers have lived an era of using keyword-saturated articles as a means of gaining site traffic, which is a relatively easier route compared to writing true and useful content. Eventually, though, loyalty from people will have to be hard-earned through writing something they find useful, and not just a snare for them to visit your site.
"Mistakes are as serious as the results they cause."
When a flawed post has been read, the idea will stick to the minds of the readers, which is something irreversible (even if you delete or modify the post). Once it’s out there, there’s no undo button. Sharing thoughts and opinions online comes with a huge responsibility, both to the readers and the company whose reputation you’re trying to preserve.
"If you can fake sincerity, you can fake pretty much anything."
Blogging should be all about a crusade towards genuine sharing of information and assistance. They need to know and feel that you’re sincere with what you do; otherwise they’re just going to think you are “bartering” for something from them – which is theoretically true, but not an idea that you would want them to plant in their minds.
“New is good.”
People appreciate fresh ideas and novelty approaches to delivering content. It goes to show how a company thinks out of the box and find new ways to entertain and educate their readers.
“Everything sucks. Might as well find something to smile about.”
House is a misanthropist of the real world, but he finds ways to alter his line of thinking and make grand lessons from it. Likewise, bloggers must also be adapting a behavior of buoyancy and encouragement, serving as a cure, rather than a disease, for the readers.
