Five B2B Telemarketing Lessons From Real Life

School is an excellent training ground for many marketers and business managers. It is where you get to practice your leadership and management skills, preparing you for the real world. But as much as school prepares you to succeed, real life has other ideas. Take, for example, B2B telemarketing . I know, this is not a popular direct marketing tool, but this works perfectly for businesses that want to sell to other businesses. It is a good means in generating B2B leads, and that many companies benefit from this. While you may learn how to be a good telemarketer during training, real life will tell you some things that school may miss. For starters:

  

1. Fear not the fail – okay, while most of us dread that big F on the report card, because it means the end of our illustrious career in college, failing in real life is not really the end. It only becomes that when you quit. Failures actually learning opportunities, of what not to do. Thomas Edison failed a thousand times in inventing the incandescent light bulb, but he only needed one to succeed. It is the same thing with B2B lead generation.
2. ‘No’ may not mean ‘no’ – when sales leads prospects say no to your offer, do not immediately give up. You should actually take this as an opportunity to learn more about them, find out why they are rejecting you. Who knows, they might actually change their minds if you can present your offer in a much more acceptable manner. You just need to ask.
3. Check all your avenues – as an old saying goes, ‘when one door shuts, another opens’. That is the reality ofB2B appointment setting. Even if you cannot get one prospect to meet with you, try looking for other people who might be interested. There is the possibility that the person you spoke with earlier was just the gate keeper. Just keep looking and you might hit the jackpot.
4. Be realistic – it is one thing to be optimistic over the future of your business, but if you do not have the means to make your plans a reality, then you will not achieve anything at all. Being realistic will keep your feet firmly to the ground. It can help improve your perspective of things. Just be yourself, focus on your business, and make sure that everything is working properly.
5. Money matters – yes, you might want to buy that potentially profitable shares in a company, or invest in new equipment, but you need to keep something for the rainy days. Besides, with the way the market changes constantly, money is the only real asset that you can rely on. And try not to spend all your earnings in one go. Actually, you should reinvest it into your business, help make it grow.

These rules are pretty simple in concept, but they do mean a lot for your B2B telemarketing campaign. Learn and live in the real world.

The Five Tips To A Better Telemarketing Performance

You will have to admit, B2B telemarketing can be a thankless job. The rate of success in generating sales leads is pretty low, while tensions and stress can be pretty high. 

This is the reality of marketing, one that has probably given a lot of people a hard time in the course of their work.

But really, is there a way to improve your chances of making a profit? How hard do you think would it be to manage such a successful B2B lead generation campaign? Despite what appears to be a daunting challenge, it is possible to be better.

The secret here is to know where to start. So, here is how we do it:

  

1. Research

   
   A lot of failed marketing campaigns can be traced to poor planning and study of the market one wishes to penetrate.
   
   Take note that each market segment can have different needs, even if they belong to the same industry. You need to do your homework first before you even start planning your B2B appointment setting campaign.
   
   

2. Naturalness

   
   At this point, you should remember that your sales scripts should only act as a guide.
   
   In other words, you should put some slack when talking to business prospects. You see, if there is anything that anyone hates, it is to talk to canned or scripted sales teams. No finesse, no chance to make any natural conversation, etc. That should not be your case, too. Let the conversation run freely. Let others speak their minds. You can never tell where you can get your next big idea, you know.
   
   Related:  Why Creating An Effective Script For Telemarketing In Appointment Setting Is Recommended
   
   

3. Presentation

   
   What is the difference between marketers and great marketers? It is all about the presentation.
   
   Great marketers believe that the way they present their ideas to business prospects will define whether they clinch that deal or not. You might want to check your own product presentations yourself, in case something is amiss or if you want to make some improvements.
   
   

4. Inquiries

   
   When talking to potential sales leads, you need to qualify whether these prospects can be converted into a deal, or what problems they face during the course of their normal business operations.
   
   To glean the information you need, you need to ask the right question. Based on what they tell you, only then will you be able to come up with a good solution.
   
   

5. Follow-up

   
   Another hallmark of excellent marketers is their prompt follow-up calls and business transactions.
   
   This can also be done for your business too. You just need to know just who you have called, what time you are supposed to call her back, as well as ensure that everyone is on the same page.
   
   

Yes, telemarketing can be a real pain, but this is one of the most reliable means to generate more B2B leads for your business. It is all about managing everything in the sales process, as well as ensuring that things and everyone is doing their part. It is a business investment that you should give a try.

Singapore Trading: Fertile Grounds For Lead Generation Work

Trading in Singapore is only an offshoot of the country’s efforts to be the hub of business in Southeast Asia. Of course, this is something that Singapore is very good at. From petrochemicals to electronics to even banking, the country has certainly made a name for themselves. This creates a rather fertile ground for B2B lead generation services. After all, the markets and industries being served extend beyond its shores. It is only natural that one will seek to promote their business. Among the methods being employed is by the use of appointment setting. This is very useful for firms that do not have a marketing team of their own but would like to get new business clients.

Appointment setters work by getting in touch with prospects, introducing whatever products or services being offered by the business they represent. Once the prospects express interest, next comes the negotiation part. Depending on what discussion brings, the next step would be for the lead generators to set up a meeting with these B2B leads and their client firm. Usually, this is a very successful arrangement. The tools used may vary, depending on the kind of business being traded by the firm, but the usual methods being email, social media, and telemarketing. The latter is a top choice since it can produce sales leads faster.

Still, the final call comes from the trading company. There are so many potentials for business that can be pursued. What makes the difference is the lead generation agency hired for it.

Is Telemarketing Good For Your Business?

For some firms, the use of telemarketing as a medium for their lead generation and appointment setting work can be an exercise of caution. There have been many stories of companies that have used telemarketers in order to get more B2B leads, but ended up at the losing end. This sure makes some entrepreneurs doubt the credibility of this marketing medium. But there are reasons why this is used in generating sales leads. Although it may be termed as outdated, but telemarketing has been proven to solve operational issues encountered by firms in need of sales leads. What could those factors be?

1. Reaching prospects – telemarketing is an effective tool in talking to prospects, since this can reach them faster and meet them better. This is practically better than other mediums of communication
2. Quantifying results – sure, there is e-mail, but when it comes to quantifying positive responses, you will know that telemarketers can bring better answers.
3. Information retrieval – one reason telemarketing is used in supporting your lead generation and appointment setting work is because the data you gain in this manner is much better than what you might gain from other mediums.
4. Prospect details – if you create a calling list through telemarketing surveys, you can be sure that the data written down are what was personally said by prospects. In this way you can be sure that there are little, if ever, inaccuracies to be encountered by your marketing team.

All that remains is for you to work with a telemarketing firm to support your lead generation and appointment setting campaign.

Avoid Making These Mistakes In Lead Generation

Business owners in Singapore are privileged to be established in a business-minded and forward thinking state. And certain opportunities to increase lead generating strategies may cause them to commit avoidable mistakes in the course of finding leads. Here are 3 don'ts in lead generation to avoid making those mistakes.

Don't overcorrect.

If your previous lead generation marketing plan lost a lot of potential sales leads because you had too little inbound telemarketers to field the incoming calls, don't be tempted to exaggerate your backup for your next telemarketing campaign. While having one or two reserves is good in case of sudden inbound call inflation, hiring too many telemarketers "just in case" would only increase your expenses. The best thing to do in this situation is to hire only what you can afford and field as much calls as your team can. This way, you would still be able to ensure the quality of your customer service and increase your chances of getting quantity qualified leads.

Don't forget creativity and innovation.

Just because a marketing plan proved to be effective, it doesn't mean that you should only use it for all your marketing campaigns. Singapore is a country rife with bright minds, so allow your team members to come up with other marketing strategies or even new product ideas. You might be surprised at what your brilliant minds can come up with.

Don't be a green-eyed business owner.

As your company grows, you will be tempted to try out every single marketing strategy that is popular in the business world. Perhaps you heard that competitor X used a so and so marketing strategy that got them hundreds of leads in just one day. Or you found out that competitor Y's b2b lead generation plan was incredibly cheap yet effective. While some lead generation marketing strategies could work for your business, not every lead generation strategy will be as effective for your company is it was for your competition. If your company is being sustained by leads from your telemarketing campaign, don't be eager to let it go just to transfer to a new marketing strategy.

Effective Content Marketing Mediums For Lead Generation

How can you make your content marketing lead generation campaign more attractive for your Singapore sales or business leads if your niche is even less than mildly interesting? The best way to go about this is to create content using a variety of mediums. The most popular content marketing mediums nowadays are webinars, videos, and content curation.

• Webinars - the online seminars are usually scheduled and announced in advance, just like a traditional seminar. You should have your sales people send email invitations to your business list regarding your upcoming webinar to generate the initial audience. You can then ask them to forward the invitation to their friends or business associates. Just make sure that your invitation includes the complete information about your webinar: the topic, the time and date, the domain or website, and of course, the speaker. You should ask for feedback immediately after the webinar or hire a telemarketing call center to do a phone survey for a more direct approach. This way, any opinions about the topics you just discussed will be promptly receive a response. Also, it is a great way to know how successful your webinar was. The more discussions you can generate after the webinar means that you have truly engaged your sales leads.

• Videos - highly popular because they are more likely to be shared than newsletters or blog posts. A well-made, engaging video can reach virality status in a matter of hours or minutes and bring you an avalanche of hot sales leads.

• Content curation - this is for businesses who have a hard time creating their own original content. Sites like Pinterest and Reddit are great for content curation. It is not necessary that you curate only the content that are relevant to your business, every once in a while, include a content that appeals to you, as person. This helps humanize your brand and provide a fresh and interesting content for your website.

To make everything consumer friendly for your Singapore sales leads, make sure these mediums are available for mobile viewing so that you don't have to force them to stay on their laptops or desktops just so they can consume your free content because, in all likelihood, they won't stay too long in front of their desktops or laptops.

Important Metrics In Lead Generation

What metrics do you use to identify the shortcomings or exceptional results for your marketing strategies? For your sales and marketing teams, having well-defined metrics on which to measure their efforts will help them become more productive, and will make your company much more profitable. Without specific metrics, your sales lead generation team would end up jumping at each and every single sales prospect they can find, expending critical resources without definitive assurance of ROI. In Singapore, a fast rising global business hub, you should be particularly discriminating about where your expenses go to, especially if yours is still a small growing business. Your sales lead generation campaigns should clearly return qualified sales leads, this is your specific metric.

One way to make sure that your sales lead generation campaign returns quality sales leads is by hiring a lead generation company or a call center. A lead generation company may also offer data management services as well as data profiling services. Professional telemarketers from call centers, using targeted telemarketing lists, will be able to contact your target leads in the most direct way possible. Contacted leads are then sent to quality analysts to ensure that the leads sent to you are qualified and have a high conversion rate. While there are other marketing channels with a specifiable metric, telemarketing offers the most direct route and fastest response amongst all marketing channels (short of door-to-door marketing).

Aside from sales lead generation, each team player in your sales process have their own metrics for measuring success. It will greatly increase your profits if you are able to identify these success metrics and have your teams focus their efforts and resources on reaching them.

Practicing Appropriate Business Etiquette in Telemarketing

In spite of the economic slump and cutthroat competition, proper social etiquette is still being pursued within the corporate ambiance of Singapore. The same must rule in terms of practicing telemarketing. Instilling appropriate social and corporate good manners, prior to, during and even after telephone conversations is extremely crucial to reduce the unfavorable perception of the public.

One thing to master in effective telemarketing techniques is never to “lose face” or at least to retain the dignity on both parties. This could be best accomplished by being polite and well-mannered, which also means that you have to steer clear from anything which could be deemed as offensive and discourteous. Reliable professional telemarketers should be firm, but also be genial as well. In any case, sales prospects can be perceptive based on what they can hear on the phone. Professional telemarketing is about the pacing and tone of a phone marketer’s voice. Words are powerful when utilized in a conversation, plus, they can mean various things. Telemarketers have to control themselves so as not to raise their voices and also not to exhibit irritation in various ways. The sales leads must be shown appreciation and positive reception for their cooperation and time. Ultimately, the very crucial aspect of any business relationship is all about confidence and trust.

All these are necessary in order for the telephone marketers to create a good environment by practicing proper decorum whilst performing lead qualification over the phone. Capturing the sales prospects’ interest could be efficiently attained if best behavior is sincerely put into practice.

Bring On Cold Calling to Help Improve Your Sales

For most companies in Singapore, low sales can translate to bigger problems. However, that’s not to say that there is nothing could be done to solve that dilemma. With the assistance of cold calling process, there’s still hope and can indeed enhance its performance. For some, it may be considered as an unlikely and outmoded approach of how to improve sales, but it still maintains a degree of effectiveness which always deliver its promises. Business organizations around the globe realize the strength of cold calling process in terms of how to generate sales leads and by developing the business operations. Reliable and professional telemarketers could attain more quality outcome than what the other current methods in marketing could accomplish.

With the aid of effective telemarketing, as an entrepreneur, you could notice good quality results in the realm of lead generation services and appointment setting campaigns—a couple of functions which telemarketers are the best there is. This is really something which is best carried out by the pros, in view of the fact that you might not possess the skills and know-how in dealing with those calls. Professional telemarketers got the required skills, training not to mention the experience in dealing with these challenging calls, in order to easily convince the sales prospects to try the goods and services your company offers to the consumers.

See now how interesting it is? This may be the perfect time for your firm to make use of business telemarketing for your marketing campaigns.

Why Should You Make An Effort to Work With A Good Lead Generation Firm?

If you want to earn more in Singapore, then you will need to invest in good B2B leads. For you to be sure that you get only qualified leads, then you should make an effort to work with a good lead generation firm. Such a telemarketing company is instrumental in helping your company learn more about your market, as well as providing you with more business opportunities for you to explore. By working with a reputable lead generation company, you are improving your chances of making greater profits.

This puts into mind the telemarketing firm that is tasked to do the job. There are plenty of such firms around the world, all claiming to be able to help your company reach into the Singaporean market. Of course, there are only a few of those who could live up to your expectations. After all, to be able to address your unique needs, there can only be one that can do it.

How Important Is B2B Lead Generation In Increasing Profits?

This is a question that has constantly hounded the minds of many entrepreneurs. After all, if they want to get more business coming into them, then they would need the help of professional B2B lead generation services. But this is where the problem comes in. The issue is in outsourcing the job to a telemarketing company. Even in a country such as Singapore, it is still a big issue. Of course, there are good reasons why outsourcing to telemarketing services is needed. Three of the main reasons are:

Efficiency – Singapore’s business is quite competitive. You would have a hard time taking the lead without help. By investing in good B2b leads, you can ensure that your firm will get better chances of finding new business opportunities. This is possible with the sales leads that it generates.

Adaptation – Remember that Singapore companies need an efficient service to improve their operations. By working with telemarketers who can adjust their operations to suit the needs of their clients, you can be sure that your company is in good hands. In this way, you can be sure that you are getting only the best sales leads.

Cost – There really is no point in investing in something that charges too high for the rewards in return. The worst is for these leads to take a long time to generate. Profitability is the main goal of every business, so entrepreneurs like you would certainly want a cost-effective source of new sales leads.

These issues can be best addressed when you work with a B2B lead generation company.

How To Get Qualified Leads In Singapore Using A B2B Lead Generation Agency

Let’s face it, if there is one thing that can make things difficult in the business environment in the business of Singapore, it would be in terms of competition and poor sales. Yes, even in a country such as Singapore, there is still a need to improve business operations. One of the ways to do that is through working with a telemarketing company. After all, this is the best method for generating qualified leads. There are several reasons why your company should use this method in generating B2B leads:

First is in terms of efficiency. Remember that business is a highly competitive environment. Those who are left behind often are the losers in the game. That is why it is best to invest in good a good B2B lead generation firm that has experience in professional lead generation services.

Second is with regards to adaptability. The fact that telemarketing services can also offer B2B appointment setting indicates the willingness of telemarketers to change the way they generate sales leads in order to fit your ever changing needs. You just need to look for an agency that has a good track record in appointment setting services.

Third is in terms of cost. Take note that businesses need to earn profits. It may be good to invest heavily in sales lead generation, but the returns must be great as well. It will not do to spend a lot for a little return.

These are just some of the reasons why you should use B2B lead generation services. This is one of the best ways to get a lot of qualified leads for your business.

Features of a Good Outbound Contact Center You Should Look For

Business firms in the tiger economy of Singapore have discovered a reliable direct response method to depend on, and that is telemarketing. From the time that the phone was utilized for outbound programs, sales and marketing of many organizations have been doing well. By way of cold calling, new business sales leads are gathered, which can pave the way for a raise in both quality and value of sales pipeline. Market surveys are implemented in quick speed, low costs and precision. The many uses of the phone resulted into a fruitful appointment setting attempt. The list of advantages and benefits of telemarketing in Singapore goes a long way.

There’s no doubt that telemarketing services offers solutions to a wide variety of sales and marketing programs. On the other hand, the results expected from the medium could only be obtained when one endeavor is effective. If you decide to outsource, practice wary evaluation and due care in choosing the proper provider. Productivity in your telemarketing campaign functions well only when a dependable telemarketing agency is hired. Therefore, how can you know that you already found the right service provider? Here are some of the characteristics or features of a good outbound contact center:

•  A good outbound contact center offers guarantee along with its services.
•  It obtains expert call center applications.
•  It possesses an experienced, well-trained staff with low employee turn-over.
•  Earlier clients provide favorable feedback in regards to the contracted service provider.
•  An efficient business contact database is applied in any telemarketing activity

What are the Benefits of Generating Quality Technological Leads from Singapore?

The technological sector in Singapore is arguably the most sought-after industry in this booming Lion City. It’s also by far the huge contributor in their well-developed economy in terms of Singapore’s GDP. In relation to this, it’s not surprising that this abundant Asian city-state are inclined to attract several global investors. Obviously, these shrewd businessmen know for a fact that when they transact businesses in this tiger economy, they have a higher chance of attaining a tremendous impact when it comes to their sales volume. So in a way, more sales equate to more income, which also translates to a higher possibility of accomplishing business growth.

How to effectively tap and successfully transact business with these Singaporean IT firms? This time, a professional assistance is necessary. This can be done in the form of highly-skilled and . That’s why a telemarketing firm can be valuable. B2b Singaporean telemarketing comes in handy. Phone marketers are able to directly contact with potential clients effectively through the use of telephone. Even if the customers or prospects are miles away, then it’s no longer an issue. Plus, there’s a standard quota of 150-160 calls daily, so that’s a cost-efficient strategy to a marketing campaign.

Cold calling IT companies in Singapore is one of the most effective methods on how to generate b2b sales leads and set appointments with their company decision makers. That’s why one of the best benefits of getting the services of professional telemarketers can be attained to cut down expenses while still maximizing profit.