Is Your Lead Generation Campaign Being Held Back?

Are you like those business owners who pore over every single aspect of their Singapore b2b lead generation campaign for months and months? Or do you have employees whom you simply can't trust to complete a task properly? Is your time spent mostly on non-core administrative work like sourcing, hiring and training employees or appointment setters? If you answered yes to these questions, then your lead generation campaigns are being held back from their full potential. Here's what you have to do to keep your lead generation campaigns generating qualified Singapore business sales leads for you like it should.

Let go of employees who force you to micromanage. When you hire employees, make sure they can adeptly do the tasks that will be assigned to them. If you still have to micromanage them, than what’s the point of hiring them for their skills?

Outsource non-core administrative work. Appointment setters, bookkeepers, and human resources are just some of the processes you can safely outsource. A professional BPO company can help you finish operational tasks quickly, helping you achieve more with your time.

Outsource your b2b lead generation process. Lead generation is one of the tasks essential to a business, but not all business owners know how to do a proper lead generation campaign. If you have to understand every single aspect of your campaign before you start it, then you'd be losing hundreds of business opportunities every day! Hire a good lead generation company and only worry about converting your Singapore b2b sales leads.

Important Metrics In Lead Generation

What metrics do you use to identify the shortcomings or exceptional results for your marketing strategies? For your sales and marketing teams, having well-defined metrics on which to measure their efforts will help them become more productive, and will make your company much more profitable. Without specific metrics, your sales lead generation team would end up jumping at each and every single sales prospect they can find, expending critical resources without definitive assurance of ROI. In Singapore, a fast rising global business hub, you should be particularly discriminating about where your expenses go to, especially if yours is still a small growing business. Your sales lead generation campaigns should clearly return qualified sales leads, this is your specific metric.

One way to make sure that your sales lead generation campaign returns quality sales leads is by hiring a lead generation company or a call center. A lead generation company may also offer data management services as well as data profiling services. Professional telemarketers from call centers, using targeted telemarketing lists, will be able to contact your target leads in the most direct way possible. Contacted leads are then sent to quality analysts to ensure that the leads sent to you are qualified and have a high conversion rate. While there are other marketing channels with a specifiable metric, telemarketing offers the most direct route and fastest response amongst all marketing channels (short of door-to-door marketing).

Aside from sales lead generation, each team player in your sales process have their own metrics for measuring success. It will greatly increase your profits if you are able to identify these success metrics and have your teams focus their efforts and resources on reaching them.