Five B2B Telemarketing Lessons From Real Life

School is an excellent training ground for many marketers and business managers. It is where you get to practice your leadership and management skills, preparing you for the real world. But as much as school prepares you to succeed, real life has other ideas. Take, for example, B2B telemarketing . I know, this is not a popular direct marketing tool, but this works perfectly for businesses that want to sell to other businesses. It is a good means in generating B2B leads, and that many companies benefit from this. While you may learn how to be a good telemarketer during training, real life will tell you some things that school may miss. For starters:

  

1. Fear not the fail – okay, while most of us dread that big F on the report card, because it means the end of our illustrious career in college, failing in real life is not really the end. It only becomes that when you quit. Failures actually learning opportunities, of what not to do. Thomas Edison failed a thousand times in inventing the incandescent light bulb, but he only needed one to succeed. It is the same thing with B2B lead generation.
2. ‘No’ may not mean ‘no’ – when sales leads prospects say no to your offer, do not immediately give up. You should actually take this as an opportunity to learn more about them, find out why they are rejecting you. Who knows, they might actually change their minds if you can present your offer in a much more acceptable manner. You just need to ask.
3. Check all your avenues – as an old saying goes, ‘when one door shuts, another opens’. That is the reality ofB2B appointment setting. Even if you cannot get one prospect to meet with you, try looking for other people who might be interested. There is the possibility that the person you spoke with earlier was just the gate keeper. Just keep looking and you might hit the jackpot.
4. Be realistic – it is one thing to be optimistic over the future of your business, but if you do not have the means to make your plans a reality, then you will not achieve anything at all. Being realistic will keep your feet firmly to the ground. It can help improve your perspective of things. Just be yourself, focus on your business, and make sure that everything is working properly.
5. Money matters – yes, you might want to buy that potentially profitable shares in a company, or invest in new equipment, but you need to keep something for the rainy days. Besides, with the way the market changes constantly, money is the only real asset that you can rely on. And try not to spend all your earnings in one go. Actually, you should reinvest it into your business, help make it grow.

These rules are pretty simple in concept, but they do mean a lot for your B2B telemarketing campaign. Learn and live in the real world.

Singapore Trading: Fertile Grounds For Lead Generation Work

Trading in Singapore is only an offshoot of the country’s efforts to be the hub of business in Southeast Asia. Of course, this is something that Singapore is very good at. From petrochemicals to electronics to even banking, the country has certainly made a name for themselves. This creates a rather fertile ground for B2B lead generation services. After all, the markets and industries being served extend beyond its shores. It is only natural that one will seek to promote their business. Among the methods being employed is by the use of appointment setting. This is very useful for firms that do not have a marketing team of their own but would like to get new business clients.

Appointment setters work by getting in touch with prospects, introducing whatever products or services being offered by the business they represent. Once the prospects express interest, next comes the negotiation part. Depending on what discussion brings, the next step would be for the lead generators to set up a meeting with these B2B leads and their client firm. Usually, this is a very successful arrangement. The tools used may vary, depending on the kind of business being traded by the firm, but the usual methods being email, social media, and telemarketing. The latter is a top choice since it can produce sales leads faster.

Still, the final call comes from the trading company. There are so many potentials for business that can be pursued. What makes the difference is the lead generation agency hired for it.

Is Telemarketing Good For Your Business?

For some firms, the use of telemarketing as a medium for their lead generation and appointment setting work can be an exercise of caution. There have been many stories of companies that have used telemarketers in order to get more B2B leads, but ended up at the losing end. This sure makes some entrepreneurs doubt the credibility of this marketing medium. But there are reasons why this is used in generating sales leads. Although it may be termed as outdated, but telemarketing has been proven to solve operational issues encountered by firms in need of sales leads. What could those factors be?

1. Reaching prospects – telemarketing is an effective tool in talking to prospects, since this can reach them faster and meet them better. This is practically better than other mediums of communication
2. Quantifying results – sure, there is e-mail, but when it comes to quantifying positive responses, you will know that telemarketers can bring better answers.
3. Information retrieval – one reason telemarketing is used in supporting your lead generation and appointment setting work is because the data you gain in this manner is much better than what you might gain from other mediums.
4. Prospect details – if you create a calling list through telemarketing surveys, you can be sure that the data written down are what was personally said by prospects. In this way you can be sure that there are little, if ever, inaccuracies to be encountered by your marketing team.

All that remains is for you to work with a telemarketing firm to support your lead generation and appointment setting campaign.

Avoid Making These Mistakes In Lead Generation

Business owners in Singapore are privileged to be established in a business-minded and forward thinking state. And certain opportunities to increase lead generating strategies may cause them to commit avoidable mistakes in the course of finding leads. Here are 3 don'ts in lead generation to avoid making those mistakes.

Don't overcorrect.

If your previous lead generation marketing plan lost a lot of potential sales leads because you had too little inbound telemarketers to field the incoming calls, don't be tempted to exaggerate your backup for your next telemarketing campaign. While having one or two reserves is good in case of sudden inbound call inflation, hiring too many telemarketers "just in case" would only increase your expenses. The best thing to do in this situation is to hire only what you can afford and field as much calls as your team can. This way, you would still be able to ensure the quality of your customer service and increase your chances of getting quantity qualified leads.

Don't forget creativity and innovation.

Just because a marketing plan proved to be effective, it doesn't mean that you should only use it for all your marketing campaigns. Singapore is a country rife with bright minds, so allow your team members to come up with other marketing strategies or even new product ideas. You might be surprised at what your brilliant minds can come up with.

Don't be a green-eyed business owner.

As your company grows, you will be tempted to try out every single marketing strategy that is popular in the business world. Perhaps you heard that competitor X used a so and so marketing strategy that got them hundreds of leads in just one day. Or you found out that competitor Y's b2b lead generation plan was incredibly cheap yet effective. While some lead generation marketing strategies could work for your business, not every lead generation strategy will be as effective for your company is it was for your competition. If your company is being sustained by leads from your telemarketing campaign, don't be eager to let it go just to transfer to a new marketing strategy.

Available Marketing Channels In Singapore

Singapore, which is home to hundreds of companies, is a prime location for generating business leads. however, the question is “which is the best marketing channel to use to acquire these leads?” The following are among the various marketing channels available in the country that b2b marketers can choose from:

• Telemarketing - as always, properly executed and well targeted b2b telemarketing still deliver the best possible results compared to other marketing strategies. Although there is a proposed law labelled Personal Data Protection Act (PDPA) to control telemarketing calls to phone numbers, organizations that have been provided express consent by businesses to contact their numbers can still continue telemarketing. Furthermore, the proposed bill is expected to include safeguards that will lessen the impact of the PDPA on business to business transactions.

• Social media - Singaporeans’ eagerness to embrace new technologies and include this in their day to day lives makes social media a viable business to business lead generation channel for Singaporean b2b marketers. Singaporeans spend a large amount of their time online using social media, therefore, leveraging this digital channel to connect on a personal level with business leads will definitely yield favorable results.

• Email marketing - b2b marketers can easily connect with targeted business leads using email marketing due to the availability of mobile internet.

• Sms messaging - This marketing channel is popular with Singaporean marketers due to the proliferation of mobile phones. Similar with telemarketing, this channel is expected to be regulated once the PDPA has been implemented.

• Direct marketing - various direct marketing channels including direct mail, mail orders, television sales as well as telemarketing are actively supported by the government. The Singapore government will provide financial assistance incentives for b2b companies who wish to market their brand using these traditional marketing channels.

Of Telemarketing and Speeding Up Precise Market Surveys

Some Singaporean firms may find it a must to perform market surveys. These companies in Singapore use direct mails through distributing questionnaires to the prospects in their target market. Nonetheless, the probability that these forms wouldn’t be returned is greater than the odds which it goes back to the surveying firm.

Yet another technique that’s way more inexpensive and definitely faster is email blasting. But then again, similar result may also be experienced. Other channels involve conferences, trade shows and placing online forms on the Web. Yes, all of these are likely mediums but they got one thing in common—they’re not reliable in making prospects to reply right away.

But when effective telemarketing is performed as compared to those listed above, different situation takes place. Rather than waiting for nothing for the responses to come, it simply takes just a single dial in order to target the projected respondents and just a few seconds for them to reply. Just as quick as that—like a hundred telephone calls could complete the market survey sooner than the projected timeframe and with a reliable information directly coming from sales prospects. It’s uncertain enough that you could house a telemarketing team merely to run a special market research. Such a costly idea can prove to be unreasonable. So what’s the best thing to do then? Hiring a professional telemarketing services company to sustain lesser expenses yet obtain good results in return.

By getting access to telemarketing firms, you would maximize the legitimacy of data and cost savings.

Bring On Cold Calling to Help Improve Your Sales

For most companies in Singapore, low sales can translate to bigger problems. However, that’s not to say that there is nothing could be done to solve that dilemma. With the assistance of cold calling process, there’s still hope and can indeed enhance its performance. For some, it may be considered as an unlikely and outmoded approach of how to improve sales, but it still maintains a degree of effectiveness which always deliver its promises. Business organizations around the globe realize the strength of cold calling process in terms of how to generate sales leads and by developing the business operations. Reliable and professional telemarketers could attain more quality outcome than what the other current methods in marketing could accomplish.

With the aid of effective telemarketing, as an entrepreneur, you could notice good quality results in the realm of lead generation services and appointment setting campaigns—a couple of functions which telemarketers are the best there is. This is really something which is best carried out by the pros, in view of the fact that you might not possess the skills and know-how in dealing with those calls. Professional telemarketers got the required skills, training not to mention the experience in dealing with these challenging calls, in order to easily convince the sales prospects to try the goods and services your company offers to the consumers.

See now how interesting it is? This may be the perfect time for your firm to make use of business telemarketing for your marketing campaigns.

Why Should You Make An Effort to Work With A Good Lead Generation Firm?

If you want to earn more in Singapore, then you will need to invest in good B2B leads. For you to be sure that you get only qualified leads, then you should make an effort to work with a good lead generation firm. Such a telemarketing company is instrumental in helping your company learn more about your market, as well as providing you with more business opportunities for you to explore. By working with a reputable lead generation company, you are improving your chances of making greater profits.

This puts into mind the telemarketing firm that is tasked to do the job. There are plenty of such firms around the world, all claiming to be able to help your company reach into the Singaporean market. Of course, there are only a few of those who could live up to your expectations. After all, to be able to address your unique needs, there can only be one that can do it.

Why Telemarketing is an Ideal Marketing Tool for Singaporean Businesses

When it comes to success and profitability, for sure Asians got what it takes. As a huge continent filled with massive unused potential for development, I’m sure most people will agree. And this is mostly the reason why there are numerous businesses from various parts of the globe who are tapping Asian nations such as Singapore in order to strike business deals. At the present, to ensure good businesses move towards these companies, it is highly advisable to employ a marketing plan which could fully capitalize on your potentials but still, one that won’t cost you an arm and leg. You can bet on a telemarketing; it is by far the best channel to utilize for all those who want to attempt lead generation and appointment setting campaigns.

A telemarketing services company in Singapore especially is without doubt one of the usual reliable agencies which businesses could depend on. It is a no-nonsense, simple, straightforward, but extremely effective technique for appointment setting services guarantee firms that they got a fair chance within a cutthroat and aggressive business atmosphere. The professional telemarketers working in lead generation services firm are usually the best there is in the market today. For one, they got the skills, the extensive experience, the regular trainings, and not to mention the motivation to embark on even the mainly challenging task in the area of marketing.

That’s why if you aim to maximize your sales in Singapore, then telemarketing will be the proper alternative for you. And why not? After all, telemarketing is still the method that’s already been tried and proven through generations.

How Important Is B2B Lead Generation In Increasing Profits?

This is a question that has constantly hounded the minds of many entrepreneurs. After all, if they want to get more business coming into them, then they would need the help of professional B2B lead generation services. But this is where the problem comes in. The issue is in outsourcing the job to a telemarketing company. Even in a country such as Singapore, it is still a big issue. Of course, there are good reasons why outsourcing to telemarketing services is needed. Three of the main reasons are:

Efficiency – Singapore’s business is quite competitive. You would have a hard time taking the lead without help. By investing in good B2b leads, you can ensure that your firm will get better chances of finding new business opportunities. This is possible with the sales leads that it generates.

Adaptation – Remember that Singapore companies need an efficient service to improve their operations. By working with telemarketers who can adjust their operations to suit the needs of their clients, you can be sure that your company is in good hands. In this way, you can be sure that you are getting only the best sales leads.

Cost – There really is no point in investing in something that charges too high for the rewards in return. The worst is for these leads to take a long time to generate. Profitability is the main goal of every business, so entrepreneurs like you would certainly want a cost-effective source of new sales leads.

These issues can be best addressed when you work with a B2B lead generation company.

How To Get Qualified Leads In Singapore Using A B2B Lead Generation Agency

Let’s face it, if there is one thing that can make things difficult in the business environment in the business of Singapore, it would be in terms of competition and poor sales. Yes, even in a country such as Singapore, there is still a need to improve business operations. One of the ways to do that is through working with a telemarketing company. After all, this is the best method for generating qualified leads. There are several reasons why your company should use this method in generating B2B leads:

First is in terms of efficiency. Remember that business is a highly competitive environment. Those who are left behind often are the losers in the game. That is why it is best to invest in good a good B2B lead generation firm that has experience in professional lead generation services.

Second is with regards to adaptability. The fact that telemarketing services can also offer B2B appointment setting indicates the willingness of telemarketers to change the way they generate sales leads in order to fit your ever changing needs. You just need to look for an agency that has a good track record in appointment setting services.

Third is in terms of cost. Take note that businesses need to earn profits. It may be good to invest heavily in sales lead generation, but the returns must be great as well. It will not do to spend a lot for a little return.

These are just some of the reasons why you should use B2B lead generation services. This is one of the best ways to get a lot of qualified leads for your business.

How To Generate Qualified Leads With The Help Of Database Cleaning

Business is certainly booming in a country such as Singapore. And there is a very good reason for it. Just to put it in plain words, this country known for being among the greatest in economic powerhouse. There are so many things that make the place an attractive investment. What makes all the difference is in the accuracy of the business list you have. If you’re having doubts, then it might be time for you to perform a business cleanup. Your calling list would appreciate that. Your business database would have a lot to gain with the use of a database cleaning service. There is the fact that all the business data scattered around would need to be collected and organized. Working with the best lead generation services can ensure that best results for you. This has never failed in producing worthy results.

Working with a reliable database cleaning service provider ensures that you get the best business data that you need. What is important is these are handled by professional telemarketing services. After all, they are the best when it comes to this. By using the latest methods in telemarketing, it is even easier for you to gather qualified leads. And you can enjoy these without suffering from any negative backlash from telemarketing. Think of this as hitting two birds with one stone. You can update your business database, and you get more business opportunities that you can follow up. It is that unbelievably simple now. You should seriously consider this kind of investment.

Guidelines for Businesses That Plan to Outsource Lead Generation Services

For most Singaporean businesses, outsourcing lead generation services is a chief factor in their success.

If these Singaporean companies prefer to outsource telemarketing services, there are things they have to take note in order to steer clear of choosing a poor service provider. Some of these are enumerated below.

• You have to see it for yourself. Business proposals are more often packed with irresistible charms which make it hard for companies not to grab. Whatever is incorporated in the proposal, there’s a necessity for actual evaluation and inspection to confirm or contest what’s been stated by the outsourcers. Requesting for reviews from prior clients also helps.

• Never underestimate minor players nor be too confident with big names. The multitude of service providers come in all forms of company sizes. There are large names in telemarketing sector and there are those which are at the bottom rank. Don’t quickly jump ship in a bigger and more established firm just because it is more popular nor disparage the capacities that a small company can do.

• Make a scorecard. In evaluating a partner, it’s helpful to have a scorecard that enlists the decisive aspects which must be existing in a campaign.

• Don’t settle quickly for a cheap price. It’s true when they say that, you always get what you pay for. Businesses in Singapore have to be wary with the “low-price offers” of most telemarketing companies. Price is just one portion in outsourcing. It must not be the only reason in choosing a partner.

Features of a Good Outbound Contact Center You Should Look For

Business firms in the tiger economy of Singapore have discovered a reliable direct response method to depend on, and that is telemarketing. From the time that the phone was utilized for outbound programs, sales and marketing of many organizations have been doing well. By way of cold calling, new business sales leads are gathered, which can pave the way for a raise in both quality and value of sales pipeline. Market surveys are implemented in quick speed, low costs and precision. The many uses of the phone resulted into a fruitful appointment setting attempt. The list of advantages and benefits of telemarketing in Singapore goes a long way.

There’s no doubt that telemarketing services offers solutions to a wide variety of sales and marketing programs. On the other hand, the results expected from the medium could only be obtained when one endeavor is effective. If you decide to outsource, practice wary evaluation and due care in choosing the proper provider. Productivity in your telemarketing campaign functions well only when a dependable telemarketing agency is hired. Therefore, how can you know that you already found the right service provider? Here are some of the characteristics or features of a good outbound contact center:

•  A good outbound contact center offers guarantee along with its services.
•  It obtains expert call center applications.
•  It possesses an experienced, well-trained staff with low employee turn-over.
•  Earlier clients provide favorable feedback in regards to the contracted service provider.
•  An efficient business contact database is applied in any telemarketing activity

The Advantage of Database Cleansing

For a lot of companies and investors in Singapore, being able to get the best leads in business would have to depend on how accurate the calling list used is. In addition to that, it is also important that the business database is sourced from and updated to contain the most accurate business information needed. If there are questions regarding such a database, perhaps this might be time to hire the services of a list management services provider.

Such a firm can provide client companies with list cleaning services. This is very advantageous since it can give the clients with the most updated information about the market that they are working on. With the use of modern telemarketing techniques, the company hiring them could be assured that the customer profiling being performed is being handled professionally. Database cleaning is an important phase in the marketing campaign, so it would be good to invest on a reliable list management service.

Market Research Surveys: A Beneficial Investment for Singapore

For a lot of companies in Singapore, if they seek to improve their business potentials, then they would stand much to benefit from the use of reliable market research surveys. The use of phone surveys allows the firm a clearer idea about the market they serve. In addition to that, using market surveys provide the firm excellent means to identify potential business partners whom they can do business with. With the use of market profiling services in mind, this could perhaps explain the ability of Singapore to stay profitable despite the world still suffering from the recent financial crisis, which was bad enough that it brought a lot of giant economies down. By using outsourced lead generation services, good business leads could be generated this way.

Even if pundits are saying things to the contrary, the use of market profiling techniques such as telephone surveys has been able to provide countless firms the means to be more efficient and effective in the markets that they serve. By creating a fast feedback loop, customers can quickly inform the company about anything that needs to be improved on, not to mention provide crucial business details that a company can use for their operations. This is made possible with the use of modern telemarketing methods that lead generation firms now employ. Indeed, telephone surveys can make a company’s business performance become better. It can increase profits, improve market standing, as well as bring new business opportunities and prospects back to the client firm.

What are the Benefits of Generating Quality Technological Leads from Singapore?

The technological sector in Singapore is arguably the most sought-after industry in this booming Lion City. It’s also by far the huge contributor in their well-developed economy in terms of Singapore’s GDP. In relation to this, it’s not surprising that this abundant Asian city-state are inclined to attract several global investors. Obviously, these shrewd businessmen know for a fact that when they transact businesses in this tiger economy, they have a higher chance of attaining a tremendous impact when it comes to their sales volume. So in a way, more sales equate to more income, which also translates to a higher possibility of accomplishing business growth.

How to effectively tap and successfully transact business with these Singaporean IT firms? This time, a professional assistance is necessary. This can be done in the form of highly-skilled and . That’s why a telemarketing firm can be valuable. B2b Singaporean telemarketing comes in handy. Phone marketers are able to directly contact with potential clients effectively through the use of telephone. Even if the customers or prospects are miles away, then it’s no longer an issue. Plus, there’s a standard quota of 150-160 calls daily, so that’s a cost-efficient strategy to a marketing campaign.

Cold calling IT companies in Singapore is one of the most effective methods on how to generate b2b sales leads and set appointments with their company decision makers. That’s why one of the best benefits of getting the services of professional telemarketers can be attained to cut down expenses while still maximizing profit.

Singapore Telemarketing: A Great Investment

Given the vast economic importance of Singapore in the global marketplace, it only serves to entice more and more investors to come to the country and do business with them. Of course, if one wants to do that, they would need to deal with some of the hurdles presented there. The good news here is that telemarketing can provide a unique solution.

It’s a given that Singapore presents a unique challenge to first-time investors, and even those already doing business there agree that they are still mesmerized by the diversity of its culture, norms, and even the language. That is why they are thankful that professional telemarketing companies there have cropped up to help them meet these challenges. With the help of professional telemarketers, these clients are able to get through difficult prospects, meet new ones, and even negotiate a deal with those they meet. This is made possible due to the skills of telemarketers in terms of lead generation and appointment setting, the two phases of the marketing process that aims to generate marketing leads.

No matter how difficult the job is, telemarketing services are sure to get through. With the huge number of firms that have benefited from the services of professional telemarketers, it only gives clients more reason to use them more often. Despite what critics are saying, professional telemarketing services are the best investment a company in Singapore can ever make. All that remains is for the company to look for the right outsourced telemarketing company to do the job.

Singapore’s Marketing Undertaking

Business in Singapore can be quite a challenge, especially for foreign firms. There is the rich cultural and ethnic diversity in the country, not to mention the language barrier, which poses as a problem for first-time investors. The good news here is that telemarketing can solve it.

For many entrepreneurs, both in and out of Singapore, telemarketers are the lifeline of their business. Thanks to the lead generation and appointment setting services offered by telemarketing firms, they are able to identify which markets they should serve and what kind of products or services that they should offer. While there are firms that say that telemarketing is too out-dated to meet the challenges today, there are also others that say that telemarketing services were fundamental in turning their fortunes around.

Companies that have benefited from telemarketing all agree that the experience, skills, as well as familiarity of professional telemarketers regarding Singapore language and culture is a great help in reaching their business goals. It is definitely an investment worth making.

Outsourcing Risks

Outsourcing is a risk businesses take especially for telemarketing. They are has been a number of telemarketing scams for the last couple of years. A couple of companies have been victims of this tragedy. Nowadays, there are laws that prohibit these things to happen.


B2B lead generation through telemarketing is an option Singaporean companies should consider. Singapore businesses however are new to outsourcing so caution should be practiced. When choosing a BPO (Business Process Outsourcing) partner, learn as much as you can about the company.


Outsourced telemarketing has plenty of benefits to offer but always have the upper hand. Outsource to a firm that you trust and count on. One that can deliver positive results and increase your company’s ROI.