Lead Generation Tip: Measure Your Singapore Marketing Methods

As b2b marketers, we are often so engrossed with finding qualified business leads and the various methods we can use to get those business sales leads to notice our brand that we forget to check how effective our efforts are.

When was the last time that you measured the results of your Singapore lead generation campaign? This isn't just about whether you do get any b2b leads or not, when you measure your b2b lead generation methods, you take into account other factors as well:

• The number of qualified b2b leads generated compared to the size of your campaign.

•  The actual value of all the generated leads after conversion.

•  The total budget used on the b2b lead generation campaign.

•  The duration of the campaign and the time needed for conversion.

•  Where your qualified Singapore leads came from (referring sites or companies).

These and other important factors require measuring analytical data, and sometimes the task becomes too complicated or tedious that we forego it altogether. But the importance of measuring these factors cannot be stressed enough. If your b2b company does not have the time or skills to analyze all these data, then it would be best if you hire an experienced lead generation company. These firms provide analytical reports for all their marketing and lead generation campaigns so that you are updated not only with your campaign, but also the trends in your niche market. In particular, providers of quality telemarketing services deliver not only reports about the number of calls made, received and rejected, but also the effectiveness of a telemarketing script, whether the decision maker was easily reached, the best hours of the day to call, etc. B2b telemarketers essentially perform phone surveys for each call they make which help to further improve your targeting strategies

By measuring the factors that significantly impact your ability to generate quality business sales leads in Singapore, you will be able to adapt your methods whenever needed to appeal more to your market.

Of Telemarketing and Speeding Up Precise Market Surveys

Some Singaporean firms may find it a must to perform market surveys. These companies in Singapore use direct mails through distributing questionnaires to the prospects in their target market. Nonetheless, the probability that these forms wouldn’t be returned is greater than the odds which it goes back to the surveying firm.

Yet another technique that’s way more inexpensive and definitely faster is email blasting. But then again, similar result may also be experienced. Other channels involve conferences, trade shows and placing online forms on the Web. Yes, all of these are likely mediums but they got one thing in common—they’re not reliable in making prospects to reply right away.

But when effective telemarketing is performed as compared to those listed above, different situation takes place. Rather than waiting for nothing for the responses to come, it simply takes just a single dial in order to target the projected respondents and just a few seconds for them to reply. Just as quick as that—like a hundred telephone calls could complete the market survey sooner than the projected timeframe and with a reliable information directly coming from sales prospects. It’s uncertain enough that you could house a telemarketing team merely to run a special market research. Such a costly idea can prove to be unreasonable. So what’s the best thing to do then? Hiring a professional telemarketing services company to sustain lesser expenses yet obtain good results in return.

By getting access to telemarketing firms, you would maximize the legitimacy of data and cost savings.

Why Should You Make An Effort to Work With A Good Lead Generation Firm?

If you want to earn more in Singapore, then you will need to invest in good B2B leads. For you to be sure that you get only qualified leads, then you should make an effort to work with a good lead generation firm. Such a telemarketing company is instrumental in helping your company learn more about your market, as well as providing you with more business opportunities for you to explore. By working with a reputable lead generation company, you are improving your chances of making greater profits.

This puts into mind the telemarketing firm that is tasked to do the job. There are plenty of such firms around the world, all claiming to be able to help your company reach into the Singaporean market. Of course, there are only a few of those who could live up to your expectations. After all, to be able to address your unique needs, there can only be one that can do it.

How Important Is B2B Lead Generation In Increasing Profits?

This is a question that has constantly hounded the minds of many entrepreneurs. After all, if they want to get more business coming into them, then they would need the help of professional B2B lead generation services. But this is where the problem comes in. The issue is in outsourcing the job to a telemarketing company. Even in a country such as Singapore, it is still a big issue. Of course, there are good reasons why outsourcing to telemarketing services is needed. Three of the main reasons are:

Efficiency – Singapore’s business is quite competitive. You would have a hard time taking the lead without help. By investing in good B2b leads, you can ensure that your firm will get better chances of finding new business opportunities. This is possible with the sales leads that it generates.

Adaptation – Remember that Singapore companies need an efficient service to improve their operations. By working with telemarketers who can adjust their operations to suit the needs of their clients, you can be sure that your company is in good hands. In this way, you can be sure that you are getting only the best sales leads.

Cost – There really is no point in investing in something that charges too high for the rewards in return. The worst is for these leads to take a long time to generate. Profitability is the main goal of every business, so entrepreneurs like you would certainly want a cost-effective source of new sales leads.

These issues can be best addressed when you work with a B2B lead generation company.

How To Get Qualified Leads In Singapore Using A B2B Lead Generation Agency

Let’s face it, if there is one thing that can make things difficult in the business environment in the business of Singapore, it would be in terms of competition and poor sales. Yes, even in a country such as Singapore, there is still a need to improve business operations. One of the ways to do that is through working with a telemarketing company. After all, this is the best method for generating qualified leads. There are several reasons why your company should use this method in generating B2B leads:

First is in terms of efficiency. Remember that business is a highly competitive environment. Those who are left behind often are the losers in the game. That is why it is best to invest in good a good B2B lead generation firm that has experience in professional lead generation services.

Second is with regards to adaptability. The fact that telemarketing services can also offer B2B appointment setting indicates the willingness of telemarketers to change the way they generate sales leads in order to fit your ever changing needs. You just need to look for an agency that has a good track record in appointment setting services.

Third is in terms of cost. Take note that businesses need to earn profits. It may be good to invest heavily in sales lead generation, but the returns must be great as well. It will not do to spend a lot for a little return.

These are just some of the reasons why you should use B2B lead generation services. This is one of the best ways to get a lot of qualified leads for your business.

Features of a Good Outbound Contact Center You Should Look For

Business firms in the tiger economy of Singapore have discovered a reliable direct response method to depend on, and that is telemarketing. From the time that the phone was utilized for outbound programs, sales and marketing of many organizations have been doing well. By way of cold calling, new business sales leads are gathered, which can pave the way for a raise in both quality and value of sales pipeline. Market surveys are implemented in quick speed, low costs and precision. The many uses of the phone resulted into a fruitful appointment setting attempt. The list of advantages and benefits of telemarketing in Singapore goes a long way.

There’s no doubt that telemarketing services offers solutions to a wide variety of sales and marketing programs. On the other hand, the results expected from the medium could only be obtained when one endeavor is effective. If you decide to outsource, practice wary evaluation and due care in choosing the proper provider. Productivity in your telemarketing campaign functions well only when a dependable telemarketing agency is hired. Therefore, how can you know that you already found the right service provider? Here are some of the characteristics or features of a good outbound contact center:

•  A good outbound contact center offers guarantee along with its services.
•  It obtains expert call center applications.
•  It possesses an experienced, well-trained staff with low employee turn-over.
•  Earlier clients provide favorable feedback in regards to the contracted service provider.
•  An efficient business contact database is applied in any telemarketing activity

Outsourcing Risks

Outsourcing is a risk businesses take especially for telemarketing. They are has been a number of telemarketing scams for the last couple of years. A couple of companies have been victims of this tragedy. Nowadays, there are laws that prohibit these things to happen.


B2B lead generation through telemarketing is an option Singaporean companies should consider. Singapore businesses however are new to outsourcing so caution should be practiced. When choosing a BPO (Business Process Outsourcing) partner, learn as much as you can about the company.


Outsourced telemarketing has plenty of benefits to offer but always have the upper hand. Outsource to a firm that you trust and count on. One that can deliver positive results and increase your company’s ROI.

Cold Calling your Way to Singapore

Cold calling has been used by companies in the US. It is said to be reliable when generating business leads. Although it has a reputation for being a nuisance, when done properly it brings in positive results.

Cold calling has been used by businesses in the US and it is making its way to the Asia Pacific region especially Singapore. The Asian market and the consumers are different than that in America. They have different buying attitudes and marketing techniques.

Singapore is new with cold calling thus making it a challenge for companies targeting the market. Hire a telemarketing company that has been successful with their Singaporean lead generation campaign to ensure that your goal can be attained.