Tuesday, September 20, 2011

Singapore’s Marketing Undertaking

Business in Singapore can be quite a challenge, especially for foreign firms. There is the rich cultural and ethnic diversity in the country, not to mention the language barrier, which poses as a problem for first-time investors. The good news here is that telemarketing can solve it.

For many entrepreneurs, both in and out of Singapore, telemarketers are the lifeline of their business. Thanks to the lead generation and appointment setting services offered by telemarketing firms, they are able to identify which markets they should serve and what kind of products or services that they should offer. While there are firms that say that telemarketing is too out-dated to meet the challenges today, there are also others that say that telemarketing services were fundamental in turning their fortunes around.

Companies that have benefited from telemarketing all agree that the experience, skills, as well as familiarity of professional telemarketers regarding Singapore language and culture is a great help in reaching their business goals. It is definitely an investment worth making.

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