Thursday, April 19, 2012

Of Telemarketing and Speeding Up Precise Market Surveys

Some Singaporean firms may find it a must to perform market surveys. These companies in Singapore use direct mails through distributing questionnaires to the prospects in their target market. Nonetheless, the probability that these forms wouldn’t be returned is greater than the odds which it goes back to the surveying firm.

Yet another technique that’s way more inexpensive and definitely faster is email blasting. But then again, similar result may also be experienced. Other channels involve conferences, trade shows and placing online forms on the Web. Yes, all of these are likely mediums but they got one thing in common—they’re not reliable in making prospects to reply right away.

But when effective telemarketing is performed as compared to those listed above, different situation takes place. Rather than waiting for nothing for the responses to come, it simply takes just a single dial in order to target the projected respondents and just a few seconds for them to reply. Just as quick as that—like a hundred telephone calls could complete the market survey sooner than the projected timeframe and with a reliable information directly coming from sales prospects. It’s uncertain enough that you could house a telemarketing team merely to run a special market research. Such a costly idea can prove to be unreasonable. So what’s the best thing to do then? Hiring a professional telemarketing services company to sustain lesser expenses yet obtain good results in return.

By getting access to telemarketing firms, you would maximize the legitimacy of data and cost savings.

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