Singapore, which is home to hundreds of companies, is a prime location for generating business leads. however, the question is “which is the best marketing channel to use to acquire these leads?” The following are among the various marketing channels available in the country that b2b marketers can choose from:
- Telemarketing - as always, properly executed and well targeted b2b telemarketing still deliver the best possible results compared to other marketing strategies. Although there is a proposed law labelled Personal Data Protection Act (PDPA) to control telemarketing calls to phone numbers, organizations that have been provided express consent by businesses to contact their numbers can still continue telemarketing. Furthermore, the proposed bill is expected to include safeguards that will lessen the impact of the PDPA on business to business transactions.
- Social media - Singaporeans’ eagerness to embrace new technologies and include this in their day to day lives makes social media a viable business to business lead generation channel for Singaporean b2b marketers. Singaporeans spend a large amount of their time online using social media, therefore, leveraging this digital channel to connect on a personal level with business leads will definitely yield favorable results.
- Email marketing - b2b marketers can easily connect with targeted business leads using email marketing due to the availability of mobile internet.
- Sms messaging - This marketing channel is popular with Singaporean marketers due to the proliferation of mobile phones. Similar with telemarketing, this channel is expected to be regulated once the PDPA has been implemented.
- Direct marketing - various direct marketing channels including direct mail, mail orders, television sales as well as telemarketing are actively supported by the government. The Singapore government will provide financial assistance incentives for b2b companies who wish to market their brand using these traditional marketing channels.
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