Monitor Your Lead Generation Competitors In Six Ways

In a business you involve yourself in, competition is an accepted reality. How you deal with them can make a big difference in the overall success of your lead generation campaign. 

 B2B leads can be hard to come by, so it pays to know the ways to maximize your productivity. This makes it even more important for you to know what your competitors are thinking. And how will you be able to figure that out?

There are plenty of ways to approach this concern, so you should give these a try before anything else. And if you really are in the dark, you can start with these six very simple tips:

  

1. Google Alerts
   
   Since you want to know what the latest activity of your competitors, especially online, you can start with Google Alerts. It is a free service that is easy to set up and monitor. Once everything is nice and ready, you can go ahead check on your competitors moves daily.
   
   
   
2. Social Media
   
   If this can connect you to potential sales leads with ease, so it is with your competition. Like or follow them on Twitter or Facebook, search for their key leaders, study the trends, and understand what exactly makes their brand attractive to customers. You might learn something interesting in this manner.
   
   
   
3. Mailing List
   
   Sign up in your competition’s mailing list so that you can receive regular reports about their progress and any other internal activities of your interest. There are so many things that you can learn from such simple news, and it will be to your appointment setting team’s benefit if you can learn something new about them.
   
   
   
4. Secret Shoppers
   
   Be a customer, buying their latest products and services. Try to reverse-engineer the success of their business, customer service, among others. See what it feels like when you purchase their products. What you learn there could be adapted by your business, which will help you a great deal.
   
   
   
5. Trade Shows
   
   
   If your competition is with you in a trade show, try visiting their booth. See for yourself how they handle it, how they deal with prospects, identify potential appointment setting targets, and a host of other things that you will not learn unless you are actually there watching them do it. It might even be entertaining enough for you.
   
   Related: Daily Stat Feed: How do Trade Shows and Event Marketing Fare Nowadays?
   
   
   
6. Market Surveys
   
   You can have your telemarketing team conduct a phone survey on your competition’s market. Learn how satisfied their customers are, what they like, as well as the pains they experience and opportunities for your business to take advantage of.
   
   

There is nothing wrong about adapting to your competitors’ moves. What makes it bad is when all you do is watch and mimic them.

To be an effective marketing and lead generation specialist, it pays for you to learn what your competitor is doing, and then do something else that will help you get ahead. Now that would be a more winning business strategy. You can never tell when you discover a blockbuster move.