Monday, September 9, 2013

The Five Tips To A Better Telemarketing Performance


The Five Tips To Better Telemarketing Performance


You will have to admit, B2B telemarketing can be a thankless job. The rate of success in generating sales leads is pretty low, while tensions and stress can be pretty high. 

This is the reality of marketing, one that has probably given a lot of people a hard time in the course of their work.

But really, is there a way to improve your chances of making a profit? How hard do you think would it be to manage such a successful B2B lead generation campaign? Despite what appears to be a daunting challenge, it is possible to be better.

The secret here is to know where to start. So, here is how we do it:
  
  1. Research


    A lot of failed marketing campaigns can be traced to poor planning and study of the market one wishes to penetrate.

    Take note that each market segment can have different needs, even if they belong to the same industry. You need to do your homework first before you even start planning your
    B2B appointment setting campaign.

  2. Naturalness


    At this point, you should remember that your sales scripts should only act as a guide.

    In other words, you should put some slack when talking to business prospects. You see, if there is anything that anyone hates, it is to talk to canned or scripted sales teams. No finesse, no chance to make any natural conversation, etc. That should not be your case, too. Let the conversation run freely. Let others speak their minds. You can never tell where you can get your next big idea, you know.

    Related:  Why Creating An Effective Script For Telemarketing In Appointment Setting Is Recommended

  3. Presentation


    What is the difference between marketers and great marketers? It is all about the presentation.

    Great marketers believe that the way they present their ideas to business prospects will define whether they clinch that deal or not. You might want to check your own product presentations yourself, in case something is amiss or if you want to make some improvements.

  4. Inquiries


    When talking to potential
    sales leads, you need to qualify whether these prospects can be converted into a deal, or what problems they face during the course of their normal business operations.

    To glean the information you need, you need to ask the right question. Based on what they tell you, only then will you be able to come up with a good solution.

  5. Follow-up


    Another hallmark of excellent marketers is their prompt follow-up calls and business transactions.

    This can also be done for your business too. You just need to know just who you have called, what time you are supposed to call her back, as well as ensure that everyone is on the same page.

Yes, telemarketing can be a real pain, but this is one of the most reliable means to generate more B2B leads for your business. It is all about managing everything in the sales process, as well as ensuring that things and everyone is doing their part. It is a business investment that you should give a try.

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