Why Do B2B Lead Generation Employees In Singapore Leave You?

This is a question that a lot of business owners in Singapore are concerned about. Employee turnovers are a serious concern. And this can be made especially troublesome if the people leaving all work in a B2B lead generation  company.

For your company to survive, you need generate qualified sales leads. The problem here is to get your B2B leads people to stay. You have to understand how to best keep your people working for you. Some might see this as a mystery, but that is not so.

There are some things that you do or provide in the office that can cause them to jump ship. It is your responsibility to identify what these are.

  

1.   You have a big ego

Ego is not that bad, it gives you that personality that the market loves.

But if you let it up to your head, your employees will not be happy about it. They probably worked for you because you were nice or down-to-earth. Letting your ego get the better of you will only alienate your key people. Let your people know that the personality you are projecting in the market is different from the personality you are showing your own people.

2.   Your start-up turns corporate

It may be possible that your employees leave due to the change of business structure.

Small firms are nimbler, more willing to experiment. When you go large, you might end up stifling creativity because of the new rules, procedures, or titles put in place. That might give them greater reasons to leave you.

3.   You provide fewer opportunities

The thing about advancements is that an employee can only go high so much.

You need to make them understand that you have their best interests, and that even if they cannot go higher than their current positions, you can always give them activities or tasks that can keep their interests or expand their appointment setting skills.

4.     Your employees feel stagnant

This is a normal occurrence for your employees, especially if they have been in that particular job for many years.

For example, a B2B telemarketing specialist might feel stuck in their job because they just do the same thing all the time. Try adding variety or task opportunities. It will give them something to be busy about.

Related: The Qualities of Good B2B Lead Generation Hires

5.   You now have communication barriers

Not in the sense that you are blocking their voices, but it is more along the lines of changing communication lines as your company expands.

This can make them feel alienated, separated from you. Work on improving communication channels. Keep your links with them strong and steady.

6.     Your lead generation team weakens

This usually happens when you hire a new employee who may not interact well with your old employees. This friction might cause them to resent each other, which will in turn weaken your hold in the market.

Related: The Three People You Need In Sales Leads Marketing

Now that you know, it is up to you, as the manager, to provide opportunities for your people to grow. Do that, and you will not be having a lot of problems in your B2B lead generation campaign.

Be SEO Competitive: 5 Ways To Stay Strong in The Game

The truth is that SEO is not a self-paced game.

It is innately a competition of sorts – and a stiff one at that. You go against your competitors to win the coveted title of ranking #1 (or landing on page one, if you’re not being very ambitious). If you mind your own business without glancing at how others are doing, you might find yourself outpaced in almost all aspects, and if that’s the case, you can kiss your search ranking goals goodbye.

Hence, you and your marketing team should be on your toes when it comes to SEO activities. It’s a balance between constantly improving your own site while at the same time, looking out the window to get a taste of the competition.

1. Target keywords strategically.

   
   Getting the top rankings on Google is not the ultimate objective; you also have to know which keyword queries yield the most traffic for your site. Just because a string of particular articles gave you the top spot doesn’t mean you have to stick to that framework. If it has minimal effects on your site traffic, then the top spot is practically useless, and thus you have to look for alternative routes.

   
   

2. Keep an eye on your competitor’s on-site SEO activities.

   
   When your rival sites make dramatic changes to their sites, it could be that: one, they have stumbled upon a better way to optimize their site for search results, or two, they’re updating in response to penalties or failure to achieve high rankings. Either way, you have to be aware of their movements so you could respond (or not respond) accordingly.

   
   

3. Check if other sites are banking on backlink profiles.

   
   Sometimes, marketers accidentally discover new linking strategies they can use to try to beat you. By using tools like Majestic SEO (free, with paid plans starting at $49.99 per month) or Open Site Explorer (free, with paid plans starting at $99 per month), you can uncover if they’re working on unpublicized techniques behind your back. This can also identify potential linking partners for your own site.

   
   

4. Be updated with current SEO news and trends.

   
   If you haven’t noticed yet, SEO is a constantly-evolving field of marketing. For all you know, last month’s popular trends are already futile, and you have to stay abreast of what’s new. Make it a habit to regularly check Search Engine Land or Search Engine Watch for fresh nuggets of gold.
   Example: Twerk Marketing: Lessons From Miley Cyrus’ Infamous VMA Performance

   
   

5. Content is still king; focus on it.

   
   Did you really expect to finish off this SEO blog post without it telling you to that content creation is still the key? It’s a fact, and it remains to be. Making quality content as your priority is a win-win situation – it appeals to both the strict indexing programs and, most importantly, people who read your posts.