Friday, October 18, 2013

Why Do B2B Lead Generation Employees In Singapore Leave You?



This is a question that a lot of business owners in Singapore are concerned about. Employee turnovers are a serious concern. And this can be made especially troublesome if the people leaving all work in a B2B lead generation  company.

For your company to survive, you need generate qualified sales leads. The problem here is to get your B2B leads people to stay. You have to understand how to best keep your people working for you. Some might see this as a mystery, but that is not so.

There are some things that you do or provide in the office that can cause them to jump ship. It is your responsibility to identify what these are.
  
1.   You have a big ego

Ego is not that bad, it gives you that personality that the market loves.

But if you let it up to your head, your employees will not be happy about it. They probably worked for you because you were nice or down-to-earth. Letting your ego get the better of you will only alienate your key people. Let your people know that the personality you are projecting in the market is different from the personality you are showing your own people.


2.   Your start-up turns corporate

It may be possible that your employees leave due to the change of business structure.

Small firms are nimbler, more willing to experiment. When you go large, you might end up stifling creativity because of the new rules, procedures, or titles put in place. That might give them greater reasons to leave you.


3.   You provide fewer opportunities

The thing about advancements is that an employee can only go high so much.

You need to make them understand that you have their best interests, and that even if they cannot go higher than their current positions, you can always give them activities or tasks that can keep their interests or expand their appointment setting skills.


4.     Your employees feel stagnant

This is a normal occurrence for your employees, especially if they have been in that particular job for many years.

For example, a B2B telemarketing specialist might feel stuck in their job because they just do the same thing all the time. Try adding variety or task opportunities. It will give them something to be busy about.

Related: The Qualities of Good B2B Lead Generation Hires


5.   You now have communication barriers

Not in the sense that you are blocking their voices, but it is more along the lines of changing communication lines as your company expands.

This can make them feel alienated, separated from you. Work on improving communication channels. Keep your links with them strong and steady.


6.     Your lead generation team weakens

This usually happens when you hire a new employee who may not interact well with your old employees. This friction might cause them to resent each other, which will in turn weaken your hold in the market.

Related: The Three People You Need In Sales Leads Marketing



Now that you know, it is up to you, as the manager, to provide opportunities for your people to grow. Do that, and you will not be having a lot of problems in your B2B lead generation campaign.

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