Important Metrics In Lead Generation

What metrics do you use to identify the shortcomings or exceptional results for your marketing strategies? For your sales and marketing teams, having well-defined metrics on which to measure their efforts will help them become more productive, and will make your company much more profitable. Without specific metrics, your sales lead generation team would end up jumping at each and every single sales prospect they can find, expending critical resources without definitive assurance of ROI. In Singapore, a fast rising global business hub, you should be particularly discriminating about where your expenses go to, especially if yours is still a small growing business. Your sales lead generation campaigns should clearly return qualified sales leads, this is your specific metric.

One way to make sure that your sales lead generation campaign returns quality sales leads is by hiring a lead generation company or a call center. A lead generation company may also offer data management services as well as data profiling services. Professional telemarketers from call centers, using targeted telemarketing lists, will be able to contact your target leads in the most direct way possible. Contacted leads are then sent to quality analysts to ensure that the leads sent to you are qualified and have a high conversion rate. While there are other marketing channels with a specifiable metric, telemarketing offers the most direct route and fastest response amongst all marketing channels (short of door-to-door marketing).

Aside from sales lead generation, each team player in your sales process have their own metrics for measuring success. It will greatly increase your profits if you are able to identify these success metrics and have your teams focus their efforts and resources on reaching them.