Things Your Business Will Gain If You Hire A Dedicated SEO Expert Today

Recently, Search Engine Optimization or SEO has had its share of threats of extinction, but somehow it continues to survive. 

This is partly because of companies that never seem to lose faith in its potential to drive good traffic for their sites, and that’s despite of the fact that Google has waged a war against the search marketing industry through Panda.

The current landscape leaves companies no choice but to produce quality content instead of using “illegal” SEO tactics. This may be a new challenge especially for traditional companies, and it may lead them to a point where they have to decide whether or not to seek help from an expert. 

Below are a few reasons why hiring an SEO expert can be beneficial to a content-driven marketing:

• SEO experts have priceless in-depth knowledge of the entire strategy which makes them a very useful instrument in achieving your marketing goals.
• They also provide access to most of today’s most updated tools and approaches in SEO, which is very important in terms of efficiency and flexibility. These are inside industry privileges that can only be obtained from someone who’s “been there, done that”.
• With powerful tools and know-how, data will also be much significantly measurable and clearly analyzed.
• One of the obvious perks of hiring an SEO expert is task delegation. By getting someone who will work solely on SEO efforts, other personnel can focus on other marketing campaigns.
• SEO experts most likely also have the ability to provide creative input on making your site traffic-friendly and optimized for search. This can serve as added support for a more holistic SEO improvement.
• If you’ve been working with the same set of marketing people for the past few years, getting an SEO expert can supply fresh perspective and ideas to bring into the table.
• With an expert at your side, your chances of getting high-quality conversions also increase.
• Goal setting will allow collaboration in planning and making sure the SEO efforts will stay legitimate and will no longer employ black hat tactics. This system of evaluation will also set the standards for other marketing efforts as well.

Although there are other advantages to hiring an SEO expert, the decision will still depend on a lot of other factors such as budget and logistics. 

It’s a major decision that entails careful planning and deliberation, and in such situations it’s always helpful to compare the pros with the cons.

Monitor Your Lead Generation Competitors In Six Ways

In a business you involve yourself in, competition is an accepted reality. How you deal with them can make a big difference in the overall success of your lead generation campaign. 

 B2B leads can be hard to come by, so it pays to know the ways to maximize your productivity. This makes it even more important for you to know what your competitors are thinking. And how will you be able to figure that out?

There are plenty of ways to approach this concern, so you should give these a try before anything else. And if you really are in the dark, you can start with these six very simple tips:

  

1. Google Alerts
   
   Since you want to know what the latest activity of your competitors, especially online, you can start with Google Alerts. It is a free service that is easy to set up and monitor. Once everything is nice and ready, you can go ahead check on your competitors moves daily.
   
   
   
2. Social Media
   
   If this can connect you to potential sales leads with ease, so it is with your competition. Like or follow them on Twitter or Facebook, search for their key leaders, study the trends, and understand what exactly makes their brand attractive to customers. You might learn something interesting in this manner.
   
   
   
3. Mailing List
   
   Sign up in your competition’s mailing list so that you can receive regular reports about their progress and any other internal activities of your interest. There are so many things that you can learn from such simple news, and it will be to your appointment setting team’s benefit if you can learn something new about them.
   
   
   
4. Secret Shoppers
   
   Be a customer, buying their latest products and services. Try to reverse-engineer the success of their business, customer service, among others. See what it feels like when you purchase their products. What you learn there could be adapted by your business, which will help you a great deal.
   
   
   
5. Trade Shows
   
   
   If your competition is with you in a trade show, try visiting their booth. See for yourself how they handle it, how they deal with prospects, identify potential appointment setting targets, and a host of other things that you will not learn unless you are actually there watching them do it. It might even be entertaining enough for you.
   
   Related: Daily Stat Feed: How do Trade Shows and Event Marketing Fare Nowadays?
   
   
   
6. Market Surveys
   
   You can have your telemarketing team conduct a phone survey on your competition’s market. Learn how satisfied their customers are, what they like, as well as the pains they experience and opportunities for your business to take advantage of.
   
   

There is nothing wrong about adapting to your competitors’ moves. What makes it bad is when all you do is watch and mimic them.

To be an effective marketing and lead generation specialist, it pays for you to learn what your competitor is doing, and then do something else that will help you get ahead. Now that would be a more winning business strategy. You can never tell when you discover a blockbuster move.

Be An SEO Doctor: Content Writing Tips From Dr. Gregory House

He’s known for his cynical, biting wit and arrogance but House is nothing less of a medical prodigy. How he mocks people and certain realities have apparently no depreciating effect on his expertise as a doctor; in short, he’s a jerk but he gets the job done.
 

House uses metaphors in translating complex medical scenarios into a language that’s easier to comprehend, usually choosing odd examples but nonetheless logical. His funny antics will go down in history, but his less-famous, more serious words of wisdom are frank but surprisingly insightful.

In reflecting on how to write hard-hit ting and effective content, House’s words could serve as a mighty prescription:

“People choose the paths that grant them the greatest rewards for the least amount of effort.”

Blog marketers have lived an era of using keyword-saturated articles as a means of gaining site traffic, which is a relatively easier route compared to writing true and useful content. Eventually, though, loyalty from people will have to be hard-earned through writing something they find useful, and not just a snare for them to visit your site.

"Mistakes are as serious as the results they cause."

When a flawed post has been read, the idea will stick to the minds of the readers, which is something irreversible (even if you delete or modify the post). Once it’s out there, there’s no undo button. Sharing thoughts and opinions online comes with a huge responsibility, both to the readers and the company whose reputation you’re trying to preserve.

"If you can fake sincerity, you can fake pretty much anything."

Blogging should be all about a crusade towards genuine sharing of information and assistance. They need to know and feel that you’re sincere with what you do; otherwise they’re just going to think you are “bartering” for something from them – which is theoretically true, but not an idea that you would want them to plant in their minds.

“New is good.”

People appreciate fresh ideas and novelty approaches to delivering content. It goes to show how a company thinks out of the box and find new ways to entertain and educate their readers.

“Everything sucks. Might as well find something to smile about.”

House is a misanthropist of the real world, but he finds ways to alter his line of thinking and make grand lessons from it. Likewise, bloggers must also be adapting a behavior of buoyancy and encouragement, serving as a cure, rather than a disease, for the readers.

Lead Generation Is Good Investment For IT Managed Services

As an IT managed services provider, you will agree that investing in a good marketing campaign is a sensible thing for you to do. Among the things you can try is a professional lead generation service. Think about it, you will need more clients for your business, and you, as an IT professional, will need assistance in generating qualified sales leads. But the mere fact that you are specialized in technical support, not in marketing, this might be something beyond your skills. In really does make sense if you simply work with those who know how to reach the market.

It is a fact that a lot of you are great in the technical side of things, but marketing is usually not your strong point. Considering the variety of marketing tools used in the market, like telemarketing, you might get lost in the course of the campaign. This can get even more confusing when appointment setting work is involved, where you not only qualify the B2B leads, you also have to nurture them. These are stuff that a regular technical support provider will not be able to do. That is why you will need the help of others for this. A professional lead generation service for IT personnel is certainly a great assistance.

You, as an IT managed services provider, will know just how hard getting new business prospects are. But as long as you have a reliable lead generation service provider to support your sales operation, you will be successful.

Singapore Trading: Fertile Grounds For Lead Generation Work

Trading in Singapore is only an offshoot of the country’s efforts to be the hub of business in Southeast Asia. Of course, this is something that Singapore is very good at. From petrochemicals to electronics to even banking, the country has certainly made a name for themselves. This creates a rather fertile ground for B2B lead generation services. After all, the markets and industries being served extend beyond its shores. It is only natural that one will seek to promote their business. Among the methods being employed is by the use of appointment setting. This is very useful for firms that do not have a marketing team of their own but would like to get new business clients.

Appointment setters work by getting in touch with prospects, introducing whatever products or services being offered by the business they represent. Once the prospects express interest, next comes the negotiation part. Depending on what discussion brings, the next step would be for the lead generators to set up a meeting with these B2B leads and their client firm. Usually, this is a very successful arrangement. The tools used may vary, depending on the kind of business being traded by the firm, but the usual methods being email, social media, and telemarketing. The latter is a top choice since it can produce sales leads faster.

Still, the final call comes from the trading company. There are so many potentials for business that can be pursued. What makes the difference is the lead generation agency hired for it.

Is Telemarketing Good For Your Business?

For some firms, the use of telemarketing as a medium for their lead generation and appointment setting work can be an exercise of caution. There have been many stories of companies that have used telemarketers in order to get more B2B leads, but ended up at the losing end. This sure makes some entrepreneurs doubt the credibility of this marketing medium. But there are reasons why this is used in generating sales leads. Although it may be termed as outdated, but telemarketing has been proven to solve operational issues encountered by firms in need of sales leads. What could those factors be?

1. Reaching prospects – telemarketing is an effective tool in talking to prospects, since this can reach them faster and meet them better. This is practically better than other mediums of communication
2. Quantifying results – sure, there is e-mail, but when it comes to quantifying positive responses, you will know that telemarketers can bring better answers.
3. Information retrieval – one reason telemarketing is used in supporting your lead generation and appointment setting work is because the data you gain in this manner is much better than what you might gain from other mediums.
4. Prospect details – if you create a calling list through telemarketing surveys, you can be sure that the data written down are what was personally said by prospects. In this way you can be sure that there are little, if ever, inaccuracies to be encountered by your marketing team.

All that remains is for you to work with a telemarketing firm to support your lead generation and appointment setting campaign.

Is Your Lead Generation Campaign Being Held Back?

Are you like those business owners who pore over every single aspect of their Singapore b2b lead generation campaign for months and months? Or do you have employees whom you simply can't trust to complete a task properly? Is your time spent mostly on non-core administrative work like sourcing, hiring and training employees or appointment setters? If you answered yes to these questions, then your lead generation campaigns are being held back from their full potential. Here's what you have to do to keep your lead generation campaigns generating qualified Singapore business sales leads for you like it should.

Let go of employees who force you to micromanage. When you hire employees, make sure they can adeptly do the tasks that will be assigned to them. If you still have to micromanage them, than what’s the point of hiring them for their skills?

Outsource non-core administrative work. Appointment setters, bookkeepers, and human resources are just some of the processes you can safely outsource. A professional BPO company can help you finish operational tasks quickly, helping you achieve more with your time.

Outsource your b2b lead generation process. Lead generation is one of the tasks essential to a business, but not all business owners know how to do a proper lead generation campaign. If you have to understand every single aspect of your campaign before you start it, then you'd be losing hundreds of business opportunities every day! Hire a good lead generation company and only worry about converting your Singapore b2b sales leads.