Effective Content Marketing Mediums For Lead Generation

How can you make your content marketing lead generation campaign more attractive for your Singapore sales or business leads if your niche is even less than mildly interesting? The best way to go about this is to create content using a variety of mediums. The most popular content marketing mediums nowadays are webinars, videos, and content curation.

• Webinars - the online seminars are usually scheduled and announced in advance, just like a traditional seminar. You should have your sales people send email invitations to your business list regarding your upcoming webinar to generate the initial audience. You can then ask them to forward the invitation to their friends or business associates. Just make sure that your invitation includes the complete information about your webinar: the topic, the time and date, the domain or website, and of course, the speaker. You should ask for feedback immediately after the webinar or hire a telemarketing call center to do a phone survey for a more direct approach. This way, any opinions about the topics you just discussed will be promptly receive a response. Also, it is a great way to know how successful your webinar was. The more discussions you can generate after the webinar means that you have truly engaged your sales leads.

• Videos - highly popular because they are more likely to be shared than newsletters or blog posts. A well-made, engaging video can reach virality status in a matter of hours or minutes and bring you an avalanche of hot sales leads.

• Content curation - this is for businesses who have a hard time creating their own original content. Sites like Pinterest and Reddit are great for content curation. It is not necessary that you curate only the content that are relevant to your business, every once in a while, include a content that appeals to you, as person. This helps humanize your brand and provide a fresh and interesting content for your website.

To make everything consumer friendly for your Singapore sales leads, make sure these mediums are available for mobile viewing so that you don't have to force them to stay on their laptops or desktops just so they can consume your free content because, in all likelihood, they won't stay too long in front of their desktops or laptops.

Important Metrics In Lead Generation

What metrics do you use to identify the shortcomings or exceptional results for your marketing strategies? For your sales and marketing teams, having well-defined metrics on which to measure their efforts will help them become more productive, and will make your company much more profitable. Without specific metrics, your sales lead generation team would end up jumping at each and every single sales prospect they can find, expending critical resources without definitive assurance of ROI. In Singapore, a fast rising global business hub, you should be particularly discriminating about where your expenses go to, especially if yours is still a small growing business. Your sales lead generation campaigns should clearly return qualified sales leads, this is your specific metric.

One way to make sure that your sales lead generation campaign returns quality sales leads is by hiring a lead generation company or a call center. A lead generation company may also offer data management services as well as data profiling services. Professional telemarketers from call centers, using targeted telemarketing lists, will be able to contact your target leads in the most direct way possible. Contacted leads are then sent to quality analysts to ensure that the leads sent to you are qualified and have a high conversion rate. While there are other marketing channels with a specifiable metric, telemarketing offers the most direct route and fastest response amongst all marketing channels (short of door-to-door marketing).

Aside from sales lead generation, each team player in your sales process have their own metrics for measuring success. It will greatly increase your profits if you are able to identify these success metrics and have your teams focus their efforts and resources on reaching them.

3 Reasons Why Singapore Is Good For Your Business

Companies and entrepreneurs have more reasons to set up business in Singapore. A research provided by Rivkin revealed low-talent risks in the country, an important factor to consider when setting up a business in a new location. What does this mean for your business?

1.  You will have a higher chance of finding highly skilled employees for your business. When you decide to open up a new branch or relocate your business to a new location, it is paramount that you hire experienced and skilled employees to maintain the quality of services that you offer and make sure that clients remain happy. Singapore's low-talent risks mean that you fill in those empty position with highly skilled employees ready to take on existing clients as well as create new opportunities by finding quality business leads.
2. Longer employee tenure. Your company invests a lot on your employees so that they can help your company grow. In Singapore, you will have a higher chance of retaining skilled employees that will keep your clients satisfied with excellent service.
3. Faster business growth. Because you are able to hire and retain skilled employees, you can expect quick growth for your business. Look forward to regular business appointments that provide new opportunities for your company everyday.

To help your b2b company become more profitable, you can hire a telemarketing company to do the b2b lead generation and set business appointments for your company. This way, your employees can better concentrate on improving services, keeping clients happy, and closing business deals.