- Webinars - the online seminars are usually scheduled and announced in advance, just like a traditional seminar. You should have your sales people send email invitations to your business list regarding your upcoming webinar to generate the initial audience. You can then ask them to forward the invitation to their friends or business associates. Just make sure that your invitation includes the complete information about your webinar: the topic, the time and date, the domain or website, and of course, the speaker. You should ask for feedback immediately after the webinar or hire a telemarketing call center to do a phone survey for a more direct approach. This way, any opinions about the topics you just discussed will be promptly receive a response. Also, it is a great way to know how successful your webinar was. The more discussions you can generate after the webinar means that you have truly engaged your sales leads.
- Videos - highly popular because they are more likely to be shared than newsletters or blog posts. A well-made, engaging video can reach virality status in a matter of hours or minutes and bring you an avalanche of hot sales leads.
- Content curation - this is for businesses who have a hard time creating their own original content. Sites like Pinterest and Reddit are great for content curation. It is not necessary that you curate only the content that are relevant to your business, every once in a while, include a content that appeals to you, as person. This helps humanize your brand and provide a fresh and interesting content for your website.
To make everything consumer friendly for your Singapore sales leads, make sure these mediums are available for mobile viewing so that you don't have to force them to stay on their laptops or desktops just so they can consume your free content because, in all likelihood, they won't stay too long in front of their desktops or laptops.
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