B2B Telemarketing Is All About Storytelling

For a B2B telemarketing company like yours, you need to get the attention of all your business prospects. Generating B2B leads is no walk in the park, and you know that it can take a lot of your time and effort. We all have heard about giving our best shot in the marketing field, but there are cases where you have to actively look for an excellent method to get your message across. And here is one strategy that you can employ: storytelling. It is old-school, so to speak, but when properly delivered, this can be an excellent way to keep your audience’s attention to you.

As for your appointment setting team to effectively use story-telling, there are some angles that you can employ:

1. The company story – behind the story of every product is the story of the people who created it. It could be full of drama, laughs, probably action if the situation merits it. Try to capitalize on those elements. Use it to garner the attention of your audience. Besides, your prospects might be able to relate your story with their own business. It can work.
2. The product story – ever watched Discovery Channel’s “How Do They Do It”? Your attention was probably riveted to how the featured product was made. Now that kind of story, you can use that kind of style for your own. It can be especially effective if you have an actual product to show. This is particularly useful during trade fairs and business events where you get to display your wares for all to see. It might be able to attract more sales leads this way.
3. The personal story – some business prospects are interested in how you got yourself involved in the business you are in, why you are doing it and what you actually do. These are excellent opportunities to put a human face to your company, to the products being displayed, as well as the message that you want to convey. You have to ensure that everything you say and do reflects your business well. While you may not get a deal with them now, at least they know who to go to when they finally decide to.
4.  The customer story – remember the Axe deodorant’s ‘Susan Glenn’ commercial? The message itself may be whimsical, but it still conveys its call-to-action effectively. A trained B2B lead generation specialist can make that happen to you, too. What is needed here is that you actively involve your business prospects. 

Remember, in this kind of story, the customer is the main character. Give them a reason to participate.
As you can see, storytelling is a pretty basic, yet effective, way of conveying your message. Of course, you need to make sure the situation allows you to do just that. It will not do to attempt a little storytelling skit if your business prospect is too busy, or if the location is not just conducive for it. As a lead generation strategy, you need to plan this out well.